Ask Jeeves Launches Sponsored Listings

Ask Jeeves, Inc. (ask.com), a provider of information retrieval technologies, brands and Internet advertising services, yesterday announced the general availability of Ask Jeeves Sponsored Listings.

Available to existing Ask Jeeves advertisers since August 1st, Ask Jeeves Sponsored Listings is a new search advertising product that allows advertisers to effectively purchase, manage and optimize campaigns on Ask Jeeves and its advertising syndication network. Ask Jeeves Sponsored Listings has replaced the company's Premier Listings product with an open-auction system that provides easier access for a diverse range of search advertisers. The company claims that advertisers will receive premier placement on Ask Jeeves above Google AdWords, which will also continue to be distributed on Ask Jeeves.

The advertisers are thus provided with features such as 'Premium' placement on Ask Jeeves and its syndication network, low spend minimum enabling large and small advertisers to purchase search advertising via a self-service system and increased visibility into campaign performance, enabling management of campaigns.