Domain Name Analytical Tool from DomainMart

DomainMart.com, a provider of secondary domain name market products and consulting services, today introduced the brand-to-traffic (B/T) ratio, an analytical tool to determine the best use of a domain name, judge its traffic quality and select portfolios.

The company says that the value of a commercial site's domain name is driven by two, not necessarily mutually exclusive, functionality forces: branding and traffic values. As these drivers are unobservable, to impute their respective values DomainMart uses statistical techniques to combine information on observable proxies.